bet44
Privacy Policy

1. Introduction

This Privacy Policy ("Policy") sets out how bet44 ("the Company", "we", "us", "our") collects, uses, discloses, stores, and protects personal data relating to individuals ("you", "your", "the Player") who visit, register on, or otherwise interact with the bet44 platform accessible at https://bet44.im.

bet44 takes its obligations under applicable data protection legislation seriously. This Policy is written to be clear and accessible — not buried in legal jargon. We want every Pakistani player who uses the bet44 platform to understand exactly what data we hold about them, why we hold it, how long we keep it, and what their rights are with respect to that data.

This Policy should be read alongside the bet44 Terms & Conditions, which govern your use of the platform overall . By using the bet44 platform, registering an account, or submitting any personal information to us, you confirm that you have read and understood this Policy and consent to the data practices described herein.

2. Who We Are

bet44 is an internationally licensed online gaming operator providing casino games, live dealer tables, sports betting, and related gaming services. The platform is operated by bet44 and is the data controller responsible for personal data collected through https://bet44.im and any associated mobile-optimised interfaces.

If you have any questions about how bet44 handles your personal data, or wish to exercise any of the rights described in this Policy, you may contact our dedicated data protection team at any time. Contact details are provided in Section 16 of this Policy.

3. Data We Collect

bet44 collects the following categories of personal data from registered players and platform visitors:

3.1 Identity & Contact Data

• Full legal name as it appears on your Pakistani CNIC or other government-issued identity document;
• Date of birth (collected to verify the 21+ age requirement);
• Pakistani mobile number and email address;
• Residential address and city (e.g., Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi);
• Copies of identity documents submitted during KYC verification, including CNIC scans, proof of address, and payment method verification documents.

3.2 Financial & Transaction Data

• Details of deposits and withdrawals including amount (PKR), date, time, and payment method used (e.g., JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, 1LINK, debit card);
• Payment method identifiers such as mobile wallet numbers or masked bank account references (full card or account numbers are never stored by bet44);
• Transaction history, balance movements, and bonus credit or debit records.

3.3 Gaming & Behavioural Data

• Wagers placed, game sessions, sports bets, outcomes, and win/loss records;
• Game preferences, session durations, betting patterns, and platform navigation behaviour;
• Responsible gaming tool usage, including deposit limits, session limits, and self-exclusion activations;
• Customer support interaction records, including live chat transcripts and email correspondence.

3.4 Technical & Device Data

• IP address, device type, operating system, and browser version;
• Geolocation data derived from your IP address (country and city level only — bet44 does not use GPS-level tracking);
• Session logs, login timestamps, and platform access records;
• Cookie identifiers and similar tracking technology data as described in Section 10.

4. How We Collect Data

bet44 collects personal data through the following channels:

• Directly from you — when you register an account, complete identity verification, make a deposit or withdrawal, contact support, or interact with any feature of the bet44 platform;
• Automatically — through cookies, server logs, and analytics tools when you browse or use the bet44 platform (see Section 10);
• From third parties — including identity verification service providers, payment processors (such as JazzCash and EasyPaisa APIs), fraud prevention agencies, and, where applicable, publicly available sources for anti-money laundering screening purposes.

5. Purpose of Processing

bet44 processes your personal data for the following specific purposes:

Purpose	Data Categories Used
Account registration and identity verification (KYC)	Identity & Contact Data
Processing deposits and withdrawals in PKR	Financial & Transaction Data
Operating casino games, sports betting, and live products	Gaming & Behavioural Data
Fraud detection, AML screening, and regulatory compliance	Identity, Financial & Technical Data
Responsible gaming monitoring and player protection	Gaming & Behavioural Data
Customer support and complaint resolution	Identity, Contact & Behavioural Data
Platform security, abuse prevention, and system integrity	Technical & Device Data
Marketing communications (only where you have given explicit consent)	Identity & Contact Data
Statistical analysis and platform improvement	Anonymised Behavioural & Technical Data

bet44 does not use your personal data for purposes incompatible with those listed above without first obtaining your explicit consent or establishing a separate legal basis for doing so.

6. Legal Basis for Processing

For each processing activity, bet44 relies on one or more of the following legal bases:

• Contractual necessity — processing required to fulfil the contract between bet44 and the Player, including account operation, game delivery, and payment processing;
• Legal obligation — processing required to comply with anti-money laundering regulations, identity verification obligations, and gaming licence conditions imposed by bet44's international regulatory authority;
• Legitimate interests — processing carried out for purposes of fraud prevention, platform security, responsible gaming monitoring, and improving the quality of services, where those interests are not overridden by your fundamental rights;
• Consent — processing for optional purposes such as marketing communications via SMS or email, where you have given a clear and voluntary opt-in consent that can be withdrawn at any time.

7. Sharing Your Data

bet44 does not sell, rent, or trade your personal data to any third party for commercial purposes. Data is shared with third parties only in the following limited and necessary circumstances:

7.1 Payment Processors

To process PKR deposits and withdrawals, bet44 shares transaction data with authorised payment processors including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and 1LINK. These processors receive only the minimum data necessary to complete the transaction and are bound by their own regulatory obligations as licensed Pakistani financial service providers.

7.2 Identity Verification Partners

bet44 uses third-party KYC and identity verification service providers to confirm the identity and age of registered players. These providers receive identity documents and personal details strictly for verification purposes and are contractually prohibited from using this data for any other purpose.

7.3 Regulatory Authorities

Where required by law or by the conditions of our international gaming licence, bet44 may be obligated to disclose player data to regulatory bodies, law enforcement agencies, or financial intelligence units. Such disclosures are made only when legally compelled and are limited strictly to what is required.

7.4 Technology Service Providers

Third-party technology providers — including cloud hosting services, cybersecurity vendors, game content providers such as Evolution Gaming, and analytics platforms — may process limited technical data in the course of providing their services to bet44. All such providers are engaged under data processing agreements that restrict their use of your data to the provision of the contracted service.

7.5 Group Entities

bet44 may share data within its corporate group for internal administrative, compliance, and operational purposes, subject to the same data protection standards set out in this Policy.

8. Data Retention

bet44 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following general retention periods apply:

• Account and identity data — retained for the duration of the account plus a minimum of 5 years following account closure, in compliance with AML record-keeping requirements;
• Transaction and financial records — retained for a minimum of 5 years from the date of each transaction;
• Customer support records — retained for 3 years from the date of the interaction;
• Technical and device logs — retained for up to 12 months on a rolling basis, unless required for longer in connection with a security investigation or legal dispute;
• Marketing consent records — retained for the duration of your marketing opt-in plus 3 years after opt-out, to document consent history.

When personal data is no longer required, bet44 deletes or anonymises it in a secure manner. Anonymised, aggregated data may be retained indefinitely for statistical and analytical purposes, as it can no longer be used to identify any individual.

9. Security Measures

bet44 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption on all data transmitted between your device and the bet44 platform;
• Encrypted data storage for sensitive personal and financial data at rest;
• Two-factor authentication (2FA) options available to all registered players to protect account access;
• Role-based access controls ensuring that bet44 staff can only access player data relevant to their specific operational function;
• Regular security audits and penetration testing of the bet44 platform infrastructure;
• Firewalls and intrusion detection systems monitoring the platform environment continuously;
• Data breach response procedures that include notification obligations where a breach affects your rights and freedoms.

10. Cookies & Tracking Technologies

bet44 uses cookies and similar tracking technologies on its platform to improve functionality, personalise your experience, maintain session security, and analyse platform usage. The following types of cookies may be set when you visit bet44:

Cookie Type	Purpose	Can Be Disabled?
Strictly Necessary	Required for core platform functions including login sessions, security tokens, and payment flow integrity.	No — essential for platform operation
Functional	Remembers your preferences such as language, game lobby view settings, and responsible gaming tool configurations.	Yes — disabling may reduce personalisation
Analytics	Collects anonymised data on how players navigate the bet44 platform to help us improve the user experience.	Yes — opt out via cookie settings
Marketing	Used only where you have consented to receive personalised promotional communications from bet44.	Yes — withdraw consent at any time

You can manage your cookie preferences through the cookie settings panel available on the bet44 platform. Please note that disabling strictly necessary cookies will prevent the platform from functioning correctly. Most modern browsers also allow you to control cookie storage through their built-in settings.

11. Your Rights

As a data subject, you have the following rights in relation to the personal data that bet44 holds about you. To exercise any of these rights, please contact our data protection team using the contact details in Section 16:

• Right of Access — you may request a copy of the personal data we hold about you, free of charge, within 30 days of your request;
• Right to Rectification — if any personal data we hold about you is inaccurate or incomplete, you may request that we correct or update it;
• Right to Erasure — you may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to overriding legal obligations (e.g., AML record-keeping requirements);
• Right to Restriction — you may request that we restrict the processing of your data in certain circumstances, such as where you contest its accuracy or object to our use of it;
• Right to Data Portability — you may request that we provide your personal data in a structured, commonly used, machine-readable format for transfer to another controller;
• Right to Object — you may object to processing carried out on the basis of legitimate interests, including any direct marketing communications;
• Right to Withdraw Consent — where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

bet44 will respond to all data rights requests within 30 calendar days. In complex cases, this period may be extended by a further 60 days, in which case we will notify you of the extension and the reason for it.

12. Children & Minors

bet44 strictly prohibits the use of its platform by individuals under the age of 21. The platform is not directed at children or minors, and bet44 does not knowingly collect personal data from any person under the age of 21. If we discover or are notified that a registered account belongs to a person under 21, we will immediately suspend that account, delete any personal data associated with it to the extent not required for regulatory purposes, and forfeit any associated balance in accordance with our Terms & Conditions.

If you are a parent or guardian and have reason to believe that a minor in your care has registered on the bet44 platform, please contact us immediately through the support channels listed in Section 16. bet44 takes underage gaming extremely seriously and will act promptly on any such reports.

13. International Data Transfers

bet44 is an internationally operated platform. In the course of delivering its services, your personal data may be transferred to and processed in countries outside of Pakistan. Such transfers may occur, for example, when data is processed by cloud hosting providers or game content partners operating in other jurisdictions.

Wherever personal data is transferred internationally, bet44 takes steps to ensure that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Policy. These safeguards include contractual clauses that bind the recipient to data protection obligations, as well as selection of service providers in jurisdictions that maintain recognised data protection standards.

14. Third-Party Links

The bet44 platform may, from time to time, contain references to third-party services or content providers (such as game studios or payment method operators). bet44 is not responsible for the privacy practices of any third-party website, application, or service. This Policy applies solely to data collected and processed by bet44 directly. We encourage you to review the privacy policies of any third-party service you interact with through our platform.

15. Changes to This Policy

bet44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, or our data processing practices. Where material changes are made, we will notify registered players via a prominent notice on the bet44 platform and, where practicable, via SMS to your registered Pakistani mobile number.

The updated Policy will become effective on the date specified in the revised document. Continued use of the bet44 platform following the publication of an updated Policy constitutes your acceptance of the revised terms. The most current version of this Policy is always accessible at bet44.im/privacy-policy. We recommend reviewing this page periodically to stay informed of any changes.

16. Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or wish to raise a complaint about how bet44 has handled your personal data, please contact our data protection team through the following channels:

• Live Chat: Available 24/7 directly within the bet44 platform — the fastest channel for urgent data queries or account-related privacy concerns.
• Email: [email protected] — please include "Privacy" in your subject line. Written responses are provided within 2–4 hours during standard operating periods, and data rights requests are fully resolved within 30 calendar days.

If you are not satisfied with bet44's response to your privacy complaint, you have the right to escalate the matter to the data protection authority or regulator in the jurisdiction governing bet44's international gaming licence. We will provide relevant regulatory contact details upon request.